Emma, my seven-year old daughter, just told me about this cool website shoedazzle.com. She had seen a TV commercial and lead me to their website. She even knew the secret pink shoe to click on for a special offer.
Their approach is fascinating. They have you take a shoe personality test of sorts. 24 hours after you submit the questionnaire, they have a personalized shoe boutique created for you.
They welcomed me, by sending an e-mail that included a 20% coupon for my first purchase from my personalized shoe showroom. I haven’t seen what they’ve created for me yet, but I’m definitely intrigued to see how well they match products from their assortment with my style and preferences.
MyHabit.com uses a similar approach, but ShoeDazzle seems much more tailored. I’ll let you know what I think, after I see the items they put in my showroom.